Targeting Potential Respondents
Targeting is the ability to direct your questions to specific groups of people, i.e males or 18-24 year olds or only females etc.
Mon, Nov 13, 2017 at 10:29 AM
Yes, sometimes it is absolutely necessary to do so. If you want to get consumer feedback on a particularly masculine product (razor blades), it may make s...
Mon, Nov 13, 2017 at 10:32 AM
No, because we have already profiled respondents we know participants the age / gender and location of participants. You therefore do not need to ask these...
Mon, Nov 13, 2017 at 10:33 AM
Yes, some surveys need to target specific respondents. We are adding more and more profiles overtime, so please submit a ticket should you need a group you...
Mon, Nov 13, 2017 at 10:35 AM
The number of people you ask depends on two main factors:
The importance of the decision
The extent to which analysis by different sub groups is nee...
Mon, Nov 13, 2017 at 10:37 AM
Yes. For example, if you are only interested in people who have been to the cinema in the last month, your first question may be - "In the last month ...
Mon, Nov 13, 2017 at 10:38 AM